What is more important for your business other than acquiring new customers? It is maximizing customer relationships. Nowadays, sales is all about meeting customer expectations and building lasting relationships by providing relevant services. But how do you understand your customer’s requirements and how do you keep track of their buying patterns? That’s why you need SAP Business One.
SAP Business One provides the tools to help you effectively manage the entire sales process and customer lifecycle – from initial contact to final sale, to after-sales service and support. Its integrated functionality provides a complete view of prospects and customers so you can better understand and meet their needs. Consequently, you can turn prospects into customers, increase sales and profitability, and improve customer satisfaction.
With SAP Business One you can manage your sales pipeline with ease and you’ll find reports on various stages and criteria associated with the sales pipeline. It offers tools to convert prospects into customers, grow your customer base, and enhance customer loyalty through customer satisfaction.
SAP Business One is ideal for SMEs where it is imperative to know what potential sales are on the horizon. Instead of playing roulette about the sales opportunities which may or may not lead to an actual conversion, you can have a detailed view of each opportunity and accurate sales forecast in order to take effective decisions for your business. Here are a few ways in which SAP Business One helps you manage your sales pipeline without hassles.
Managing sales opportunities
Business One allows your sales team to conveniently enter new opportunities and add details around potential sales volumes, closing dates and sales stages. With this amount of information available, you can easily track the opportunities and activities surrounding every lead that has been generated.
Effective pipeline management
Pipeline management may seem like a pointless task but it is essential for organizations that crave growth. Research shows that a well-managed pipeline begets 15% faster revenue growth than those who neglect it to stay on top of their leads. Doing this through SAP Business One is a piece of cake. By simply installing a clearly defined sales process and conducting training sessions for sales executives and sales managers on the importance of pipeline management, small businesses can precisely forecast potential sales and achieve growth targets.
The sales process doesn’t end with converting leads into opportunities. It goes beyond that and your customer is at the center of it all. To understand your customers’ preferences, you must know their purchase patterns and unless you have a systematized report that provides the information at a glance to your sales representatives while they are handling clients, it is impossible to keep your clients occupied. With Business One, you can store all critical customer data in one place, synchronize and manage customer contacts stored in your Microsoft Outlook account. With a 360⁰ view of the customer, your sales representatives will be in a better position to make a pitch.
Marketing campaign management
Apart from enhancing your sales opportunities, Business One also helps you create and manage your marketing campaigns. This includes the capacity to create a campaign list from base customers, leads or an imported /purchased list. This campaign list can then be used to send newsletters or offer e-mailers, and so on to the targeted customers.
After-sales service is one of the most important tenets of your sales process. SAP Business One delivers integral Customer Relationship Management (CRM) functionality as part of the complete application. Your service team can manage warranty and service contracts efficiently, enter and respond to service calls quickly, and so much more with the power of Business One.